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| Title |
Elective course: AI and communication
|
| Semester |
E2025
|
| Master programme in |
Communication Studies / Media and Communication
|
| Type of activity |
Course |
| Mandatory or elective |
Elective |
| Teaching language |
English
|
| Study regulation |
Read about the Master Programme and find the Study Regulations at ruc.dk |
| REGISTRATION AND STUDY ADMINISTRATIVE | |
| Registration |
You register for activities through stads selvbetjening during the announced registration period, which you can see on the Study administration homepage. When registering for courses, please be aware of the potential conflicts and overlaps between course and exam time and dates. The planning of course activities at Roskilde University is based on the recommended study programmes, which should not overlap. However, if you choose optional courses and/or study plans that goes beyond the recommended study programmes, an overlap of lectures or exam dates may occur depending on which courses you choose. |
| Number of participants |
|
| ECTS |
10
|
| Responsible for the activity |
Emma Christensen (emch@ruc.dk)
|
| Head of study |
David Mathieu (mathieu@ruc.dk)
|
| Teachers |
|
| Study administration |
IKH Registration & Exams (ikh-exams@ruc.dk)
|
| Exam code(s) |
U60733
|
| ACADEMIC CONTENT | |
| Overall objective |
The course contains presentation and critical discussion as well as testing knowledge of a defined media and communication subject area/field of activity, including presentation and discussion of current practice concepts, theories, and research methods, possibly in collaboration with practitioners within the field. |
| Detailed description of content |
This elective course belongs to bloc 1. We recommend that you choose one elective per bloc. This way, you avoid overlaps in classes and exam periods. AI has become deeply integrated into a wide range of organizational processes, including professional communication. While communicators are increasingly expected to incorporate AI into their workflows, they are also responsible for explaining its use to both internal and external publics, including potential misuses. This requires communicators to understand AI and its societal and ethical implications, such as its socio-ecological costs, job market restructuring, and threats to social trust. Communicators must also be knowledgeable about how AI is currently used in areas such as content creation, issue management, stakeholder analysis, and crisis management. The course is grounded in humanistic and social science perspectives on AI. Through the course, students will develop a critical approach to AI use in professional communication, moving beyond mere convenience to continuously and strategically assess its impact on organizational reputation, stakeholder trust, and broader societal consequences. |
| Course material and Reading list |
A reading list for the course will be made available in Moodle at least two weeks before the course starts. |
| Overall plan and expected work effort |
The total study effort for the student (ECTS points converted into hours) = 270 hours. The hours are divided as follows: • Course teaching: 40 hours • Preparation: 150 hours • Exam, including preparation: 60 hours • Other activities: 20 hours (semester start, literature search, etc. |
| Format |
In principle, teaching activities take place on campus. The teaching can be arranged so that one or more activities take place elsewhere than at Roskilde University. This can also be online. |
| Evaluation and feedback |
Evaluation will be based on the evaluation practice of the study board. |
| Programme |
|
| ASSESSMENT | |
| Overall learning outcomes |
At the end of the course, the student is able to:
|
| Prerequisites |
|
| Form of examination |
Active, regular attendance, and satisfactory participation
Active participation is defined as: The student must participate in course-related activities (e.g., workshops, seminars, field excursions, process study groups, working conferences, supervision groups, and feedback sessions). Regular attendance is defined as: - The student must be present for a minimum of 80 percentof the lessons. Satisfactory participation is defined as: - e.g., oral presentations (individually or in a group), peer reviews, mini projects, tests, and planning of a course session. Assessment: Pass/Fail |
| Form of Re-examination |
Individual written take-home assignment
The character limit of the assignment is: 28,800-36,000 characters, including spaces. The character limit includes the cover, table of contents, bibliography, figures and other illustrations, but exclude appendices. The duration of the take-home assignment is 7 days and may include weekends and public holidays. Assessment: Pass/Fail |
| Type of examination in special cases |
|
| Examination and assessment criteria (implemented) |
The course is passed through active, regular attendance and satisfactory participation. Active participation is defined as: The student must participate in course related activities (e.g. workshops, seminars, field excursions, process study groups, working conferences, supervision groups, feedback sessions). Regular attendance is defined as:
Satisfactory participation is defined as:
Assessment: Pass/Fail Students are referred to the following guidelines regarding exam cheating and its consequences: https://intra.ruc.dk/en/students/study-administration/everything-about-exam/avoid-cheating-at-exams/ |
| Exam code(s) | |
| Last changed | 02/05/2025 |
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