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Elective course: Activsm, Social Justice and Advocacy Communication in Networked Media Space

Title
Elective course: Activsm, Social Justice and Advocacy Communication in Networked Media Space
Semester
E2025
Master programme in
Media and Communication / Communication Studies
Type of activity

Course

Mandatory or elective

Elective

Teaching language
English
Study regulation

Read about the Master Programme and find the Study Regulations at ruc.dk

REGISTRATION AND STUDY ADMINISTRATIVE
Registration

You register for activities through stads selvbetjening during the announced registration period, which you can see on the Study administration homepage.

When registering for courses, please be aware of the potential conflicts and overlaps between course and exam time and dates. The planning of course activities at Roskilde University is based on the recommended study programmes, which should not overlap. However, if you choose optional courses and/or study plans that goes beyond the recommended study programmes, an overlap of lectures or exam dates may occur depending on which courses you choose.

Number of participants
ECTS
10
Responsible for the activity
Norbert Wildermuth (norbert@ruc.dk)
Head of study
David Mathieu (mathieu@ruc.dk)
Teachers
Study administration
IKH Registration & Exams (ikh-exams@ruc.dk)
Exam code(s)
U60923
ACADEMIC CONTENT
Overall objective

The course contains presentation and critical discussion as well as testing knowledge of a defined media and communication subject area/field of activity, including presentation and discussion of current concepts, theories, and research methods, possibly in collaboration with practitioners within the field.

Detailed description of content

This elective course belongs to bloc 2. We recommend that you choose one elective per bloc. This way, you avoid overlaps in classes and exam periods.

The course will focus on forms of planned and strategic communication as pursued by not-for-profit, and non-governmental organisations, social justice and accountability advocates, social movement and data activists. It will do so in a “long haul” diachronic perspective on this space of communicative practices, that have been with us for decades. During the course, we will seek to align "old" and new" forms of media activism in relation to media environments and communicative ecologies in which they are/have been realised. As for the contemporary forms of mediated activism, social justice and advocacy communication, that are at the heart of the course, we will explore how the present state of institutional and individual mediatization and corresponding networked media logics are framing theses phenomena.

The main objective with the course is to develop the participants’ case-rich, applicable and grounded, critical understanding of the demands and challenges of respective communicative efforts based on a cascade of theoretical, analytical and practical learning-encounters. The participants will thus learn, how to plan, conduct, assess and optimize communicative efforts that have the character of a non-commercial, non-corporate "activist" campaign.

Course material and Reading list

Literature for the course and a reading list for each class meeting will be available on Moodle at the semester start.

Overall plan and expected work effort

The total study effort for the student (ECTS points converted into hours) = 270 hours. The hours are divided as follows:

• Course teaching: 40 hours

• Preparation: 150 hours

• Exam: 60 hours

• Other activities: 20 hours (semester start, literature search, etc.

Format
Evaluation and feedback

Evaluation will be based on the evaluation practice of the study board.

Programme

The course will consist of 5 x 2 sessions of 4 hours each, from week 41 to 45. As we are a team of five different scholars, each of us will run two sessions that focus on the specific forms and cases of media activism, social justice and advocacy communication that we have worked with as researchers over many years. Our cases and research that we will present will therefor span widely, both in a socio-cultural and geographic sense, covering experience from societies and cultures from both the Global South and Global North.

In terms of our disciplinary background, the team is multidisciplinary and brings theoretical traditions and analytical perspectives anchored in social/cultural anthropology, cultural studies/encounters, performance design, political science and sociology to this important field of media and communication studies.

The following assigned "teachers" will cover: Norbert Wildermuth (course coordinator): Lessons learned in the Global South (media empowerment initiatives from the 1980s to the present, media-enabled social accountability initiatives, crowdsourcing and crowdfunding campaigns, data activism and open data initiatives in India Brazil and Kenya). Jonas Agerbæk Jeppesen: A theoretical perspective on half a century of communication for social change and media activism. How have academic, organisational and activist spaces and agendas interacted and become intertwined to a point where the co-constitute thsi multi-disciplinary field. Lene Bull Christensen: Celebrity activism and everyday politics (Celebrities as New Global Actors, Feminist Activism in Transition, Digital Activism ...) Mark Friis Hau: Action anthropology and online activism (Migrant networks and alternative forms of collectivism) Kristine Samson: Environmental justice, cultural citizenship, slow activism and art.

Across our team we are interested in participatory approaches and empowerment by means of media and communication.

ASSESSMENT
Overall learning outcomes

At the end of the course, the student is able to:

  • Demonstrate in-depth knowledge of a defined subject area/field of activity within media and communication, including nuanced knowledge of current forms of practice in relation to the subject area.

  • Identify and account for current theories of relevance to the subject area/field of activity, including understanding of important communication professional concepts.

  • Identify and account for current methods used to study the subject area/field of activity and its central communication professional issues.

  • independently and reflectively translate theoretical perspectives and methodological approaches into a concrete communication professional practice

  • Independently take responsibility for one's own professional development.

Prerequisites
Form of examination
Individual portfolio exam

The character limit of the portfolio is maximum48,000 characters, including spaces. Examples of written products are exercise responses, talking points for presentations, written feedback, reflections, written assignments. The preparation of the products may be subject to time limits.
The character limits include the cover, table of contents, bibliography, figures and other illustrations, but exclude appendices.

The portfolio is written completely or partially during the course.

The entire portfolio must be handed in at the same time (uploaded to eksamen.ruc.dk). Handing in the portfolio or parts of the portfolio to the supervisor for feedback, cannot replace the upload to eksamen.ruc.dk.

Assessment: 7-point grading scale
Form of Re-examination
Individual portfolio exam

The character limit of the portfolio is maximum48,000 characters, including spaces. Examples of written products are exercise responses, talking points for presentations, written feedback, reflections, written assignments. The preparation of the products may be subject to time limits.
The character limits include the cover, table of contents, bibliography, figures and other illustrations, but exclude appendices.

The portfolio is written after the course has ended.

The entire portfolio must be handed in at the same time (uploaded to eksamen.ruc.dk). Handing in the portfolio or parts of the portfolio to the supervisor for feedback, cannot replace the upload to eksamen.ruc.dk.

Assessment: 7-point grading scale
Type of examination in special cases
Examination and assessment criteria (implemented)

Individual portfolio exam

The character limit of the portfolio is maximum 48,000 characters, including spaces. Examples of written products are exercise responses, talking points for presentations, written feedback, reflections, written assignments. The preparation of the products may be subject to time limits. The character limits include the cover, table of contents, bibliography, figures and other illustrations, but exclude appendices.

The portfolio is written completely or partially during the course.

The entire portfolio must be handed in at the same time (uploaded to eksamen.ruc.dk). Handing in the portfolio or parts of the portfolio to the supervisor for feedback, cannot replace the upload to eksamen.ruc.dk.

Assessment: Pass/Fail

An overall assessment of the portfolio is made by consideration of several criteria, including:

  • Content (variety, aptness, completeness and relevance of the portfolio products)

  • Structure (organization of sections, titles, introduction, main points, and conclusion)

  • Theoretical and/or Methodological Rigor (use of relevant analytical concepts, methods, theory, and literature)

  • Critical Reflection (self-assessment and conclusions about the learning outcomes)

The assignment must document that the student has a secure command of the English written language, including grammar and linguistic correctness.

Students are referred to the following guidelines regarding exam cheating and its consequences: https://intra.ruc.dk/en/students/study-administration/everything-about-exam/avoid-cheating-at-exams/

Exam code(s)
Exam code(s) : U60923
Last changed 05/05/2025

lecture list:

Show lessons for Subclass: 1 Find calendar (1) PDF for print (1)

Monday 06-10-2025 12:15 - 06-10-2025 16:00 in week 41
Activism, Social Justice and Advocacy Communication in Networked Media Space
-

Wednesday 08-10-2025 08:15 - 08-10-2025 12:00 in week 41
Activism, Social Justice and Advocacy Communication in Networked Media Space
-

Monday 13-10-2025 12:15 - 13-10-2025 16:00 in week 42
Activism, Social Justice and Advocacy Communication in Networked Media Space
-

Wednesday 15-10-2025 08:15 - 15-10-2025 12:00 in week 42
Activism, Social Justice and Advocacy Communication in Networked Media Space
-

Monday 20-10-2025 12:15 - 20-10-2025 16:00 in week 43
Activism, Social Justice and Advocacy Communication in Networked Media Space
-

Wednesday 22-10-2025 08:15 - 22-10-2025 12:00 in week 43
Activism, Social Justice and Advocacy Communication in Networked Media Space
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Monday 27-10-2025 12:15 - 27-10-2025 16:00 in week 44
Activism, Social Justice and Advocacy Communication in Networked Media Space
-

Wednesday 29-10-2025 08:15 - 29-10-2025 12:00 in week 44
Activism, Social Justice and Advocacy Communication in Networked Media Space
-

Monday 03-11-2025 12:15 - 03-11-2025 16:00 in week 45
Activism, Social Justice and Advocacy Communication in Networked Media Space
-

Wednesday 05-11-2025 08:15 - 05-11-2025 12:00 in week 45
Activism, Social Justice and Advocacy Communication in Networked Media Space
-

Monday 10-11-2025 09:00 - 10-11-2025 10:00 in week 46
Activism, Social Justice and Advocacy Communication in Networked Media Space
Hand-in portfolio in Digital Exam, deadline 10:00

Thursday 22-01-2026 09:00 - 22-01-2026 10:00 in week 04
Activism, Social Justice and Advocacy Communication in Networked Media Space
Hand-in portfolio in Digital Exam, deadline 10:00